Social media marketing may seem more difficult for B2B, business to business, companies than B2C, business to consumer. However, 79% of marketers agreed that B2B social media marketing is a worthwhile investment and offers good results, all you have to do is maximize your efforts.
The first step in maximizing your B2B social media marketing is by creating a good strategy. Typically, the overall goal of a social media marketing campaign is to generate leads. Leads can be generating by drawing organic traffic through content and interaction on various social media platforms. Lead generation can also be drawn through paid ads and promoted posts. Connecting with influencers in the industry can also help to expand your audience.
One of the best ways to make a connection over social media is to humanize your business. For example, using employee quotes and photos to subtly promote the products and services your business has to offer.
Part of a good social media strategy is to keep a consistent brand identity throughout all social media posts. By maintaining a consistent brand identity, consumers will begin to trust your message and recognize any time one of your company’s posts come across their feed.
The golden rule when creating content for your social media posts is to always remember that the consumer wants to know what’s in it for them. The content should, above all, be useful. For example, a machine company should create social media posts with content that informs the consumer on ways their machine will increase production and efficiency.
Part of generating the right content for your social media campaign includes determining which platforms you are going to use. Facebook is a great platform for customer engagement, support and promotion. Facebook is often used by B2C companies, but we are noticing an increase in B2B companies taking advantage of the opportunities available.
Instagram is another way to reach a large audience using hashtags and eye-catching photography. Always include the location of your business in your posts so that users searching for posts in your city and state will see your posts as well.
If you are ready to start maximizing B2B social media marketing for your company, contact Perfect Six by calling us at 484-725-6023.
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Sources used: MarketingProf
Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.
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