With all the products available to consumers today, it can be challenging to make your brand stand out. Companies spend hundreds of hours and millions of dollars determining the right formula, price point, packaging, and target consumer for their products to help them stand out in their competitive set. They commit even more time and money on advertising that will resonate with that target consumer. And then, just like Kevin Costner waiting for Shoeless Joe in the movie “Field of Dreams”, they stand by to wait for customers to come.
But the truth is, the “If You Build It They Will Come” philosophy does not apply to product marketing. To increase your sales, the simple rule is #BeFound. Consumers won’t use your brand if you’re not visible to them via their marketing vehicle of choice. To make your brand matter to them, you need to be speaking to them regularly about your products, mission, and brand standards. The more interesting you make your brand and the more visible you become, the more people will be talking about you.
The secret to #BeFound is to develop a cohesive branding strategy that integrates all of the faces of your brand. It's not just about marketing and advertising, it's about the total brand package that is created when your marketing is working together efficiently Everything from search to social media to print advertising strategy must work cohesively to amp up your visibility.
At the Perfect Six we are experts in developing integrated marketing campaigns that are sure to help you #BeFound. Right now we are offering a special that will help you take the first step towards marketing perfection – 50% off a comprehensive website SEO review and checklist, a $500 value. Call us at 484-725-6023 to get started today on the path to greater visibility for your brand.
Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.
What We Do
Social Media Marketing
We are located in The Lehigh Valley, near Allentown, Bethlehem, Easton and Quakertown and provide services nationwide.
Our marketing offices are open 8am to 6pm daily.
Feel free to call us at 484-725-6023 to learn more.
6104 Buckery Road Germansville PA 18053