Creating shareable social media posts is the best way to increase your social media reach. Fashion your shareable content in a way that brings value in one way or another to your audience and grabs the attention of your target consumer with clever headlines, highly visual design, and interesting content. This can be accomplished in a variety of ways, including links to blog articles, photos, designed quotes or graphics that your audience can relate to, or even just sharing articles from other sources that are relevant to your business. By far, the content that performs best includes short and to-the- point copy, beautiful visuals and a click through to full text.
Everyone hopes their next post will go viral – reaching tens- or hundreds-of-thousands who will instantly like and follow your brand. However, we aren’t all born knowing how to design highly visual content that will make your audience drop everything to share it with their entire network – and we don’t all have a design team with hours to spend creating posts. Here are a few tips for designing social media posts that will get noticed and increase engagement:
1. Choose beautiful photography and short copy or a quote–sometimes called “snackable graphics “–these are status updates that look great. People want to share things on social media – and the more visually satisfying your posts are the better imprint you will leave in their mind. This can be an eye-catching statistic, or something inspirational–anything that will grab the reader’s attention.
2. Link, link, link – Link every post to a page on your site for more information. This increases your traffic, and leaves the impression that you can contribute to their lives.
3. Variety matters – Facebook has built in some great ways to vary the content you post. One post can be a quote, the next a photo album, the following a short video. You don’t want your next post to look like your last, or your followers may not recognize it as new content.
4. Quality visuals are important – make sure images look beautiful, and copy is always grammatically correct. Social media is a brand billboard – and everything you post is a reflection of your brand values. What would an unattractive or incorrect post say about you?
5. Always provide value – Content marketing is all about providing content your audience will value. That’s not an ad for your products – but a way to deliver more information or a graphic representation that is useful in their lives. If posting a click-through link - make sure the page they land on provides value related to your post.
One word of caution – always be careful of photo rights. When using photography, try to use your own images, or be sure the image you’ve chosen is free for use. When using copy, write something original or source the work, providing credit whenever possible will help you avoid ugly and embarrassing copyright infringement issues.
Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.