Creating an effective Facebook ad requires the use of a few key elements. Visual content is most important, followed by legible text and a clear call to action.
Visual content is 40 percent more likely to be shared than any other type of content. Actually, images account for 90 percent of Facebook advertising effectiveness and performance. In other words, an effective visual is necessary to create an effective ad.
In order for an ad to be effective, the image should take up a majority of your screen. The image should also feature the product or service in a lifestyle setting, so that the connection to the consumer is instantly made. It is highly recommended to use an image as the background of your ad, as long as the image can be seen clearly in order to achieve sending the desired message.
It is important to keep in mind that your ad isn’t exactly what sells your product or service. However, the purpose of the ad is to catch the eye of potential customers. Catching the eye of a customer does not mean that you need to use a lot of text. In fact, the less text, the better. The most effective length for an ad title on Facebook is just four words. Facebook users are typically scrolling through their feed rather quickly and don’t want to read paragraphs and full product descriptions; rather they want to know instantly what it is that you are selling.
As in any other form of advertising, a call to action must be clear. You can create the most visually stimulating ad, but it won’t get you any leads if you don’t inform the consumer on where to go. Inform consumers where you want them to click or call in order to continue their experience with you.
There are a few different ways you can further enhance your ad, including the use of different apps. For photo enhancing, you can use Adobe Photoshop Express, Adobe Spark or PicLab. Video enhancing apps include Videoshop and Boomerang.
To create an effective Facebook ad, you need a stimulating visual, clear call to action and a value proposition. Further enhance your ad using any of the plethoras of apps available in today’s digital age. Interested in learning more marketing tips? Visit perfectsix.com!
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Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.
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