Is your website not ranking as high as you’d like? Perhaps it was ranking in a desirable position, and over time you have noticed that your position has decreased.
One of the first things you should check into is what external sites are linking to your website. In some situations, incoming links can affect Google’s opinion of a page or website. It is possible that a spammy or low quality site has added a link to your website on theirs.
After checking webmaster tools, you see unrecognizable websites linking to yours. It is recommended that you try to remove as many spammy or low quality links as possible.
If you’ve done as much work as you can to remove spammy or low quality links, and are unable to make further progress on getting the links taken down, you can disavow the remaining links. In other words, Google’s link disavowal tool allows you to ask Google not to take certain links into account when assessing your site.
The link disavowal tool is an advanced feature and should be used with caution. If this tool is used incorrectly, it can potentially harm your website’s performance in Google’s search results.
Google recommends that you disavow backlinks only if you have a considerable number of spammy, artificial, or low quality links pointing to your site. It is also important that you are confident that those links are causing issues for you. In most cases, Google can assess which links to trust without additional guidance, so most normal or typical sites will not need to use this tool.
Google also warns that you should still make every effort to clean up unnatural links pointing to your site. Just disavowing the links is not enough.
Disavowing backlinks is a two-step process:
For specific instructions, click here. Visit www.theperfectsix.com for more SEO tips and tricks.
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Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.
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