There are a lot of elements that go into planning an event, including getting people to actually come. No need to worry, here are a few items we find helpful for successful event marketing.
A logo designed to symbolize the event creates a great visual that can be used on every promotion for your event. The logo can be as simple as the name of your event, or it can include a symbol or shape that helps convey the appropriate image. Always ensure the logo is easy to read, no matter where it is used.
Creating an event page or website specific to the event is the perfect place to start. If you don’t have a site for the event, create an EventBrite page. On the event page, be sure to include a compelling description of the event. Also be sure to clearly indicate the topic, time and place. Make it brief and easy to read.
Orbitmedia.com shared this pro-tip: If you’re using Eventbrite, you can even use it in the address of the registration page as the subdomain. For example, Orbit runs a monthly event called “Wine & Web”. The hashtag is #wineweb and the registration page is wineweb.eventbrite.com.
When people register or purchase tickets for your event, provide them with opportunities to share the information about your event on Facebook and other social media platforms. This encourages them to share about the event and can help you reach an even bigger audience.
We also recommend creating a Facebook Event Page. Use this to lead people to your event page and to reach a larger audience. Event pages give you the opportunity to share pre-event posts and behind-the-scenes content leading up to and during the event.
Facebook ads are another great way to spread the word about your event. Not only can you share them on Facebook, but Instagram as well. Facebook gives you the opportunity to target a specific audience that would be interested in an event like yours. Take advantage of Facebook’s call-to-actions to drive traffic to your event page.
Creating an event hashtag is a must in today’s digital world. The hashtag could be the name of your event or something in relation to the event. Be sure to use one unified hashtag across all digital and social platforms. Always check to ensure it isn’t already being used.
When sharing information about the event, we suggest using the same event image(s) to create event brand recognition. You might spark someone’s memory if they see your post on Facebook one day, and another post on Instagram a week later with that same image.
Another great way to market your event is with a pre-event email. If you have a list of those you feel would be interested in your event, send them an email with a subject line that grabs their attention. The email content should include the topic, time and place with a clear call-to-action to register or purchase tickets. Leading the audience to your event page is key.
Writing a pre-event blog post is another avenue you could take to market your event. The blog should focus on the purpose of the event and why people should come. If your business is hosting this event, create the blog post on your company’s website. Always link back to your event page.
Be sure to not forget the traditional methods of marketing. Write a compelling press release that contains all of the need-to-know information and includes high resolution photography. Send to local media outlets to get the word out to those who may not be as present in the digital world.
Creating wearables like t-shirts and hats with your event logo is another great way of marketing your event. And of course, don’t forget about good, old-fashioned word of mouth to promote your event.
We hope this assists you in successful event marketing for your upcoming event. Be sure to check back for more marketing tips and tricks. www.theperfectsix.com
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Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.