In a recent blog about Facebook metrics we discussed Facebook Insights and how it can help track the performance of your brand’s Facebook page. But truthfully, how many among us have downloaded their Facebook metrics report and wondered – what the heck is the difference between fan reach and organic reach? And what does engagement really mean to me? In this blog I’ll explain the most important Facebook metrics tools contained in your Facebook Insights report, and how you can use that information to improve your Facebook post performance.
Facebook Metrics Analyzed
Knowing what the major metric categories mean is the key to understanding your report and using the information wisely. Below are four Facebook metrics explained:
Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.