SEO is the abbreviation for Search Engine Optimization. SEO is the process of affecting the placement of a website or page in a search engine's unpaid results. This placement is often called “organic". The major search engines are Google, Yahoo and Bing. There are others, but certainly Google is the Goliath of them all. SEO is often offered by technophiles that bury their heads in computers all day and discuss algorithms, URL and tracking codes. To the layman, much of the SEO language is very foreign.
Finding the best local SEO Company can be difficult for business owners that do not fully understand what exactly the SEO experts do for them. So finding a person or company you feel you can trust, and delivers results is paramount.
At a minimum, you should supply the SEO expert with a list of keywords or phrases your target clientele will search for, with the goal that your website is on the first page of the results. Be wary of anyone promising to get you in the #1 spot, as that may or may not happen in this dynamic search engine environment. Your selection should also be based on a person who has a good reputation in the industry for succeeding and follows up with monthly reports showing the progress. Ask for referrals and call their other clients for feedback. Many SEO experts are eclectic by nature so do not be put off by their pocket protectors or fascination with Star Trek. At Perfect Six, our SEO experts happen to be some pretty smart girls, so know SEO experts come in many shapes and sizes.
Be patient with your SEO efforts as a good SEO campaign takes time and does not happen overnight. A good steady progression is something that you should see over time.
Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.
What We Do
Social Media Marketing
We are located in The Lehigh Valley, near Allentown, Bethlehem, Easton and Quakertown and provide services nationwide.
Our marketing offices are open 8am to 6pm daily.
Feel free to call us at 484-725-6023 to learn more.
6104 Buckery Road Germansville PA 18053