Google Analytics metrics is hands down the most comprehensive tool available to measure digital performance. While the list of Google Analytics metrics is a mile long, determining which are the Google analytics metrics that matter most is very challenging. It’s hard to know where to begin sifting through the data and where to focus your attention to get the best analysis possible.
Five Key Google Analytics Metrics
There are some key metrics that can help you tweak your site and existing campaigns to improve sales immediately. While knowing how many unique visitors, and impressions you deliver are useful pieces of information, you should dig a little deeper into the metrics that are provided to get a more in depth picture. Here are five measurements you should be paying attention to:
Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.