The Secret Sauce of the Hashtag - It's Not Just a Pound Sign Anymore
- by Tammy Hobar
Flashback to 2010 … I had a #killer 22-year old intern who undertook the HUGE task of trying to bring the dinosaurs on our staff into modern times with an Instagram and Hashtag training session. As she preached on the virtues of hashtags, we all sat there, stone faced…
I finally broke the silence to say what everyone was thinking, “Ok – why do I want to use hashtags? I don’t understand where they show up, how they’ll matter, or why I’d use them. And how do I know what hashtag to use?”
#eyeroll #getwiththetimes #iamadope
“It’s the language of social media,” she explained. “If it’s catchy people will use it in their posts and tweets – and the more frequently we turn up in social media conversation the better." She added, "It’s free advertising. And besides, we want to be on the leading edge of social media."
Fast forward to today, and the words of my #favoriteintern ring true. Hashtag marketing has evolved into an amazing tool. Not only is it a great way to appear as part of social media conversations related to your products and services, it’s a fun way to engage consumers. Hashtag marketing is witty, it’s immediate, and best of all - it’s #free.
How do you get started? Here are five simple tips for hashtag marketing that you can begin using today: #itseasy #youllbegladyoudid:
Hashtag marketing is fun – and is only limited by your imagination. Search popular hashtags here to get you started, and for some of our favorite examples to get your creativity flowing, search the hashtags #OreoHorrorStories, #ShareACoke and #WhiteCupContest.
Contact us when you’re ready to #BeSocial for a complete social media marketing strategy!
Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.
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