My working title for this blog on LinkedIn metrics was originally – did you know there were LinkedIn Analytics? It’s been my experience that our clients kind of understand LinkedIn but they view it as a networking tool – a virtual Rolodex that allows you to tap into your connections contacts when you need to expand your own network. They don’t necessarily identify it as the effective marketing tool that it is. So when I tell them we can set up a LinkedIn company page and post marketing content they are surprised – and when I tell them there are are LinkedIn metrics for company pages – they are thrilled.
LinkedIn metrics for business provide a number of useful pieces of information about your page. Opening your company page will reveal a daily social actions dashboard that gives you a sense of the most recent interactions by LinkedIn members on your Company Page updates. It looks like this:
Clicking on the Analytics tab will bring up a variety of useful tools. You can find information about your post performance – impressions, clicks, interactions and engagement; follower demographics, trends and information about how you compare to other businesses; as well as page views and unique visitor data. Information can be provided for custom date ranges, and there are handy graphs that easily demonstrate trends you should investigate further.
A nice feature of LinkedIn Metrics is that it provides you with helpful links that provide more information on improving engagement, building relationships and getting the right followers. These links can be found within your metrics report.
LinkedIn Metrics Tutorials Include:
This information will help make your company page more visible – which is not only a great way to attract talent to your company, but to market your products and services to the professional audience that chooses LinkedIn as their social media home. Visit the LinkedIn Company Pages Guide for more information on improving your Company page performance.
Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.
What We Do
Social Media Marketing
We are located in The Lehigh Valley, near Allentown, Bethlehem, Easton and Quakertown and provide services nationwide.
Our marketing offices are open 8am to 6pm daily.
Feel free to call us at 484-725-6023 to learn more.
6104 Buckery Road Germansville PA 18053