Social media is known as the largest congregation of the world’s population, with over 2 billion active users. Although there are no written rules that dictate the way we use social media, we should be cautious to ensure our efforts are making the most of social media and not deterring users away. We put together a short list of social media no-no’s and how to avoid using them.
The first social media no-no is not having a post strategy and schedule. A post strategy is crucial to your social media marketing efforts to ensure that the posts you are sharing portray the message you wish to send. A post schedule is also important to ensure that you are not over-posting, or under-posting. There are certain days and times that are best to post depending on the demographic you are trying to reach and the social media platform you are posting on.
Having a post strategy and schedule helps to avoid the second social media no-no: having too many promotional messages. While it is great to advertise promotions via social media, you don’t want this to be the main message of most of your posts. Promotional messages can be cleverly worked into social media posts without sounding too pitchy. Create posts that let the user know what your product and/or service can do for them.
Treating your business page or profile like your personal page or profile is the third no-no on our list. Consumers following your company’s Facebook page should not be aware of what you ate for dinner or be able to read your status about your recent family drama.
Another action to avoid is setting up a page and not posting to it. For example, if you own a café with an average demographic of customers between the ages of 18 and 35, they will most likely look up your business on Facebook and Instagram. If you have a page and don’t post to it, this could deter customers away from checking in or writing a review.
If you do have pages set up and are posting and receive comments and messages from followers, you should respond in a timely manner. On Facebook, a response could be considered a “Like” on the comment. On Instagram, you can “heart” comments. Responding to consumers on social media helps create a personal connection.
Buying followers is the last major social media no-no, especially fake ones. Buying followers attracts social media accounts that look spammy. Some accounts might even write spammy comments on your posts. This can deter other real social media users from following your page and liking your posts.
We hope to have helped you avoid our list of six social media no-no’s. Stay tuned for more social media marketing tips and tricks. Visit www.theperfectsix.com to learn more about Perfect Six Marketing.
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Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.