Perfectly said by Laura Forer of MarketingProfs, making content go viral is the holy grail of every marketer. Going viral is not quite as simple as one-two-three, but here are three steps you can follow to make viral content.
1. Find a Topic
Find a content topic by listening to your audience. Seek inspiration from social media. You can even try asking your audience questions and generate content based off their answers so you’re giving them exactly what they want.
Next step in finding a topic is to read daily blogs and articles in your niche. Inspiration can be gained from reading what others are writing about and applying it to your own view.
Talking to coworkers, family and friends can also help you find a topic. Even a casual conversation can produce a lot of great ideas.
2. Create Content
Content can be created in a myriad of items, such as blog posts and social media posts. The content must be compelling in order to engage the audience. Always make your first statement the best to grab attention. Include a call to action and adjust material for SEO if necessary.
3. Promote Content
Content can be promoted in so many ways. Social media alone includes at least three platforms that you can share almost anything on: Facebook, Twitter and Instagram. Depending on your content you can share it on Houzz and LinkedIn. You can also share content by sending out an email.
Following these three steps when creating content can help encourage engagement and shares, and hopefully lead to viral content. For more marketing tips and tricks, follow Perfect Six on Instagram and like Perfect Six on Facebook!
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Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.
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