With over 40 million homeowners visiting every month, Houzz is crucial to the success of businesses in the kitchen and bath industry. Responding to Houzz inquiries is extremely important, and the faster you respond the more likely you are to lock in the job. When clients are contacting pros via Houzz, they want instant gratification that you will help them. That’s why it is important to give them that instant reply.
Responding to an inquiry within 5 minutes is better than 30 minutes. Why? Because homeowners contact multiple pros at once. You know the saying, “The early bird gets the worm?” That holds true for Houzz inquiries.
“One night I was on my Houzz account and received an inquiry. I gave the person a call within less than 5 minutes from receiving it and while we were on the phone other pros that he had contacted were contacting him, but he stayed on the phone with me. If I never would have called him within 5 minutes I probably wouldn’t have gotten him,” shares one Houzz pro.
If you can’t respond to an inquiry within 5 minutes, it is important to respond within 24 hours. If you do not respond within 12 hours, Houzz will send you a reminder. We all know that it can be difficult to respond within 24 hours, especially over a weekend or a holiday.
It is important to answer as quickly as possible, but it is even more important to make it a priority to respond to every inquiry you receive. Did you know that ignoring an inquiry can drop your rank on Houzz? Even if you have a better Houzz profile than another pro, ignoring an inquiry can lower your ranking to below your competition if they are better at responding.
There are multiple ways to respond to an inquiry:
1. Call the proposed client by using the “click to view” button in your Houzz inbox. By clicking this button, you are given the proposed client’s phone number. When you click this “click to view” button, Houzz notes it as you responding to the inquiry. If you use this option, it is important to send a follow up email prior to calling the proposed client.
2. Responding to them using the “reply” button in your Houzz inbox. By clicking this button, you can respond to the proposed client via a message through Houzz. If you respond using the reply button, Houzz will mark that this inquiry has been responded to.
3. Every time you receive an inquiry, Houzz sends an email to the linked emails on your Houzz account. If you respond to your inquiry by your email, Houzz will know that you responded via a “code” built into your email reply.
4. There is also a “not interested” button. This button will take you to a short one question survey as to why you are not interested in this inquiry. This survey helps Houzz better understand what type of inquiries you are looking for. This “not interested” button will also notify Houzz that this inquiry has been responded to.
If you believe the inquiry to be spam, you should acknowledge it by using the “not interested” option. Houzz counts responses as personal emails, Houzz replies, phone calls, or not interested.
When clients contact pros on Houzz they want instant gratification. By responding to Houzz inquiries as soon as possible, you are increasing your chance of landing the job. For more marketing tips, visit www.theperfectsix.com and follow @theperfectsix on Instagram and Facebook!
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Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.