Did you know that Instagram engagement with brands is 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter? With an average engagement rate of 4.3%, Instagram should be on your list of social media platforms that your brand is utilizing.
The top brand’s engagement per post grows at a rate of 53% per year. This probably has a lot to do with the apps growth at a speed five times faster than any other social network in the United States. In total, over 100 million posts are made on Instagram per day by over 400 million daily active users. More than 80 million of the U.S. population uses Instagram, and that is expected to rise to 100 million in 2018.
Below are four tips to reach a higher Instagram engagement:
Track your profile’s engagement by tapping the insights button in the upper right-hand corner when viewing your profile shown in the image below.
The first engagement given is the number of impressions.
Next is your reach.
Followed by your reach is the number of profile views you have received.
If you have your website URL in your bio (we highly recommend doing so), Instagram will give you the number of website clicks you have received.
If you click on posts, you will see all your posts in the past year sorted by impressions.
By keeping track of your Instagram engagement weekly, or even monthly, you can compare the results of your campaign and adjust accordingly. Utilizing the high Instagram engagement potential this app offers is a great way for your brand to reach millions of users. Stay tuned for more social media marketing information and tips. www.theperfectsix.com
#InstagramEngagement #SocialMediaMarketing #PerfectSixMarketing #Marketing
Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.
What We Do
Social Media Marketing
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Feel free to call us at 484-725-6023 to learn more.
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