Instagram Marketing is the place to be if you want to target millennial consumers. According to statistics published by Instagram, there are currently more than 400,000,000 monthly actives on Instagram, and they have shared more than 40 billion photos with an average of 80,000,000 posts daily with 8,500 likes and 1,000 comments per second – yes PER SECOND! That is a lot of content being shared and viewed!
The demographics of the Instagram audience trends heavily towards millennials in a staggering way. According to statistics published by Contevo.com the audience breaks out as follows:
20% - age 12 – 17
34% - age 18 – 24
33% - age 25 – 34
13% - over the age of 35
Instagram marketing standards differ greatly than other social media. Instagram began in 2010 as a photo sharing platform–and that aesthetic still carries through today. Instagram posts are largely image driven. They have to have style and look good. Copy is brief, and there is heavy use of hashtags.
Building a brand Instagram page is a great way to gather millennials as fans. One of the cardinal rules of Instagram is frequent posting. The Instagram audience checks their news feed many times per day – and you want to appear there with fresh new content as often as you can. Make sure your posts look and feel like the rest of the posts in your news feed, and spend time making them beautiful and shareable – because one viral post can instantly grow your follower base in huge numbers.
If you want to expand beyond your existing base of followers #Instagram offers paid advertising in the form of “Promoted Posts”. The Instagram audience has high standards – and they are suspicious of any content they didn’t choose that does not fit into the Instagram aesthetic, so pay close attention to making sure your paid designs have an Instagram look and feel. Instagram offers the following guidelines to follow for all Promoted Posts:
Targeting millennials tops the list of many company’s marketing goals today. The best way to reach them is to find the social media playgrounds where they spend most of their time. If you play by their rules you will likely turn them into a follower of your brand.
Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.
What We Do
Social Media Marketing
We are located in The Lehigh Valley, near Allentown, Bethlehem, Easton and Quakertown and provide services nationwide.
Our marketing offices are open 8am to 6pm daily.
Feel free to call us at 484-725-6023 to learn more.
6104 Buckery Road Germansville PA 18053