Instagram Stories is a recently introduced feature on Instagram that enables you to share pictures and videos in a new way. As you share multiple photos and videos, they appear together in a slideshow format: referred to as your story. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or feed. This eliminates the fear of over-posting and the potential instance of annoying your followers.
Stories are seen at the top of your feed from pages and users you follow. When there’s something new to see, their profile photo will have a colorful ring around it.
To view someone’s story, just tap on their profile photo. If you want to comment on something you see, you can tap and send a private message to that person on Instagram Direct. Unlike regular posts, there are no likes or public comments.
When watching your own story, swipe up to check out who’s seen each photo and video. You can even choose to feature a particular part of your story by posting it on your profile. Businesses can use this tool to see which type of post gets the most engagement.
Posts can be brought to life with text and drawing tools. Feeling fun? Share a Boomerang. At a trade show or sharing a new product collaboration? Mention them in your story by typing @ followed by their username and select the person you’d like to mention. Their username will appear underlined in your story. When someone taps the mention, they’ll see a pop-up that takes them to that profile.
A company’s Instagram profile is typically a place for the more polished photos and videos. Instagram Stories is the perfect place to add authenticity to the content that appears in the feed and connect with your audience at a more personalized level. Businesses are using stories to share discounts, upcoming product releases, behind the scenes content, and more exciting news.
Hosting a live event? Share a live video in Instagram Stories. Live video is extremely engaging, and though Instagram Stories won’t allow for a long, uninterrupted broadcast like Facebook Live or Periscope, it could allow brands to make their Instagram accounts the place to go for live, interactive content.
Click here to learn more information about Instagram Stories.
Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.
What We Do
Social Media Marketing
We are located in The Lehigh Valley, near Allentown, Bethlehem, Easton and Quakertown and provide services nationwide.
Our marketing offices are open 8am to 6pm daily.
Feel free to call us at 484-725-6023 to learn more.
6104 Buckery Road Germansville PA 18053