For the January 2017 Issue of Kitchen & Bath Design News, Denise Grothouse wrote the article, “How to Use SEO and AdWords for Your Website.” This article discusses the ever-so-popular desire for a website to rank first on Google, Bing and Yahoo.
When trying to get your website to rank on that first page, you must ensure that your website is properly structured for Search Engine Optimization (SEO). The place to start when building this structure is with keyword foundation. Denise compares keyword foundation to building a house: the foundation supports the entire structure and declares a solid footing for your website’s digital presence.
What is a keyword foundation? It is a grouping of search terms consumers often use to find your website or other websites with products or services similar to yours.
There are many ways to find out what consumers are searching for. You can ask friends and family to help brainstorm, or use a service like Google AdWords. Denise advises creating a list of 10 keywords that are developed from your overall brainstorm of searches people will commonly use. You should take the proper amount of time to research keywords that best suit your business.
Keywords do not necessarily have to be one word. Keywords can be two or four word phrases. For example, if you sell homemade dog treats some of the keywords you might use are: Dog Treats, Healthy Dog Treats, Dog Treats Homemade, Homemade Grain Free Dog Treats, and so on.
Having a proper keyword foundation for your website will help your website ranking and online presence. After creating a solid keyword foundation, include the keywords within the content of your website pages. Click here to read the full article on page 28 for more information and helpful tips!
Stay tuned for more SEO tips and tricks.
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Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.
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