The human attention span ranges anywhere between about 6 and 8 seconds. That’s enough time to grab your target audiences attention regardless of how big of a business you are! Your services are as good as theirs, aren’t they? Of course they are! Making the general public aware of that is certainly the key.
Still with me? Good!
Viral videos, online/traditional advertisements, search engine optimization and TV spots are all ways of getting your name out there and guess what? They don’t have to cost an arm and a leg! Being clever and knowing your audience is key when formulating an action plan. At Perfect Six, we listen to you. When you succeed we succeed.
While we all like to THINK big, that doesn’t mean we have to AIM big. For example, if you sell baseball, your first course of action could be as simple as sponsoring a local Little League team. Selling running shoes? Sponsor a 5k walk or offer coupons. Get to know your ideal customer and think about how and where they spend their time.
Getting brand recognition is half the battle. Keeping your customers loyal is the war. It is a lot less expensive to keep a customer than it is to get a new one. That’s why establishing strong relationships with your customer base is crucial. One of the ways you can do that is by launching email campaigns. Make your communications informative and helpful — something your customers will look forward to receiving. Social media campaigns are another way to keep the communication channel open.
Being a small-market “ma and pa” shop doesn’t excuse you from competing with the big boys anymore.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” - Peter Drucker
Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.
What We Do
Social Media Marketing
We are located in The Lehigh Valley, near Allentown, Bethlehem, Easton and Quakertown and provide services nationwide.
Our marketing offices are open 8am to 6pm daily.
Feel free to call us at 484-725-6023 to learn more.
6104 Buckery Road Germansville PA 18053