Every day homeowners are searching the internet for kitchen design inspiration and ideas. Whether they are searching on Google or on social media, like Facebook or Instagram, it is the pictures they see that attract them the most. As a design professional, it is important to showcase your work in such a way that will stand out amongst the millions of other photos that homeowners are viewing daily. Showcasing your projects with great photography is also one of the best ways to give potential clients an idea of what you can do. Below are a few photography tips for design professionals to garner attention and to represent your work properly.
Scheduling the photoshoot as soon as the project is done will ensure that the space is captured when its new and untouched. In addition, it will cause the least inconvenience for your clients because you won’t have to contact them later in time to come back once the project is complete.
Professional photographers spend every day capturing eye-catching images. It is highly recommended that you hire a professional photographer to capture your design, especially a photographer with experience in shooting kitchens.
It is important that you communicate your goals for the photoshoot to the photographer so they can capture your project the way you want potential clients to see it. Identify specific design details that you want the photographer to shoot. Be sure to get a variety of shots, from close-ups to wide shots, so that the entire space is captured.
In addition to professional photography of the completed project, it is also recommended to take progress shots of the project before and during. The progress shots do not need to be taken professionally. They are often taken with a good smartphone or digital camera. Sharing the progress pictures in conjunction with the professional pictures will help showcase your design abilities. This will also help homeowners make a real-life connection with your work because they might not know that it is possible to turn their current kitchen into one of their dreams.
Staging the space will help attract homeowners to viewing your work, and will also help them make a connection to it. You can see the difference the flower vase makes in the example below.
Photography that captures your work perfectly makes a big difference to potential clients who are looking to hire. Following these tips will help you garner more attention to your work. To learn more photography tips for design professionals, visit www.theperfectsix.com.
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Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.
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