Pinterest is a planners dream. The modern day version of dog eared magazines and yellowed sales flyers filed in an “idea” file in your filing cabinet, Pinterest allows consumers to virtually “pin” ideas on millions of topics for future reference. No paper clutter or space constraints to worry about – your options are limited only by your imagination.
Are you making a Christmas List? Search for ideas and pin them to your Christmas list board including great photography and links to product websites. Redecorating your home? Search for everything from paint color, to furniture, to décor and pin it to your Redecorating board. Pinners can have up to 500 boards and 200,000 pins – and pinning is addictive fun.
According to a recent study, Pinterest users are also avid shoppers – no surprise - which makes Pinterest an ideal marketing platform to catch them in the heat of the moment for impulse buys:
With so many eyeballs scouring available pins for ideas, Pinterest deserves your time and effort as a sales tool. Pins can link directly from an image of your product to your web or ecommerce site, and a partnership between Pinterest and Shopify announced earlier this year allows you to sell directly from a Pinterest board. A new type of pin that includes a “Buy It” button can be created that allows consumers to pay immediately with Apple Pay or their credit card. Available as a simple addition to your Shopify account with no additional cost, the “Buy It” option is a no-brainer to make the pin to purchase conversion that much more immediate.
We encourage our clients to look at social media as a powerful sales tool. Not only do your social media efforts build your brand and engage your target consumer in conversation, they drive traffic to e-commerce to make the sale. Knowing your options is simply smart marketing.
Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.
What We Do
Social Media Marketing
We are located in The Lehigh Valley, near Allentown, Bethlehem, Easton and Quakertown and provide services nationwide.
Our marketing offices are open 8am to 6pm daily.
Feel free to call us at 484-725-6023 to learn more.
6104 Buckery Road Germansville PA 18053