Google AdWords Advertising began in October of the year 2000 and has been a game changer for many small businesses seeking to gain brand recognition and sales. In its basic form, it began simply as an auction for ads linking to websites and driving customers to your virtual or brick and mortar doorstep. In fifteen years it has progressed to a plethora of advertising options and a dizzying array of targeting choices. The AdWords Fundamentals Guide is a staggering 78 pages long, and that’s just the beginning.
Today most business owners choose to have AdWords experts manage their online advertising and hope for the best results. It is important that business owners have a basic understanding of what they are paying for, what sales it is garnering and who the advertising campaign is targeting. So I compiled a list of what I consider to be “The Five Must Haves” when it comes to paying someone to represent your brand online for text based searches. You work hard for your money and your money should work hard for you. Here goes…
Answers Business Owners Should Have Before Signing an AdWords Management Agreement
This basic list provides the questions that will ensure a collaborative approach, which I believe is the most successful.
Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.
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