I love this infographic from Avalaunch Media. It’s a humorous and effective way to demonstrate that social media post tone should change based upon the platform you are using, and what posts will work for that particular audience. Besides - who doesn’t love dogs?
Social media post types should vary depending on the platform you are using. Using this graphic as a jumping off point – there are some great best practices we can recommend to help you target your social media tone of voice. Changing your social media post tone and format will garner the best response from your audience, and increases the amount of engagement your target audience will have with your posts.
Social Media Tone Of Voice Guidelines
Facebook – Posts should have a strong headline that is short and conveys what your post contains. Keep your posts fun, visual, and highly shareable to maximize your reach. Pictures are key. Storytelling – although brief – is easiest to achieve on Facebook.
Twitter – Frequent posting is best on Twitter – but vary your tweets to keep people engaged. Short and sweet is the way to go on Twitter. Put links at the top or end of the post. According to Twitter the best social media post times to optimize retweeting is noon – 4 PM. Include photos when you can.
LinkedIn – Every brand should have a LinkedIn. This is the professional face of your company, and what you post here is taken seriously. Posts should be highly professional and always very well written. Publish your wins, exciting news, sustainability reports, and information relevant to your business. You can post longer content here. If you are looking for social media post ideas for business, browse relevant brands on LinkedIn.
Instagram – Instagram posts must contain a photo, and to compete in this platform you have to have good photography. Lifestyle photography is best in this platform. Pay attention to how your posts complement one another from a design aesthetic standpoint. Use hashtags.
Pinterest – if your brand is very visual, Pinterest is the right place to be. It is ideal if you have a home design, fashion, food, fitness or DIY brand. Be clever about your board topics and you can repin photos to multiple boards. Lifestyle images are best – and the photography should be top notch.
Tips for all platforms:
As you can see from the above graphic – by varying your social media post tone you can communicate a similar message on each platform that will attract and retain followers. You can view some social media post examples here. Have fun with content marketing on social media, and be sure your social media post tone matches the platform you are using.
Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.