As a marketing firm, our creative juices are constantly flowing. Sometimes, however, we hit a creativity block. At Perfect Six, we use a variety of creative strategies to ensure that we are looking at a task from all angles and to ensure we are reaching the best possible outcome for our clients. We are sharing our top three favorite creativity boosters that we use to get the juices flowing again.
The most creative teams share and debate ideas, which is why some of our best results have come from collaboration. An idea alone may not seem like the right fit for your project, but when combined with a coworker’s idea, it may be perfect. Seek feedback and listen to other’s ideas for inspiration.
2. Word Trees
Word trees are useful when you need to find a way to uncover brand attributes or describe something that is distinctive and has emotional resonance. Word trees display how one word is connected to other words in text-based data through a visual branching structure, providing some context to their use.
A word tree can be started by listing words or terms related to one word, like “packaging.” Then, come up with related words, like “equipment,” “supplies,” and “products.” Next create a new related-word list for each of those words.
This process generates fruitful new paths for exploration and shows you which paths are creative dead-ends.
We find that participating in at least 30 minutes of physical activity helps to increase our ability to think creatively. Physical activity helps you unplug and give your brain a break because you are only focused on the exercise. After exercising, your brain is rejuvenated and able to re-focus on the project. With a refreshed mind, creativity comes easy.
Collaboration, word trees and exercise are our top three creativity boosters that help us stay on top of our creative game, and we hope they help you too. Check back for further marketing tips or visit www.theperfectsix.com.
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Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.
What We Do
Social Media Marketing
We are located in The Lehigh Valley, near Allentown, Bethlehem, Easton and Quakertown and provide services nationwide.
Our marketing offices are open 8am to 6pm daily.
Feel free to call us at 484-725-6023 to learn more.
6104 Buckery Road Germansville PA 18053