Holidays offer a unique opportunity for brands to step outside their normal marketing and further the emotional connection with their target audience. Here are a few valentine’s day marketing ideas to help connect with your audience this February.
Social Media Campaign
A Valentine’s Day social media campaign can encompass a variety of different posts relating your products or services to the holiday, or simply updating your profile to celebrate the holiday. For example, if you own a restaurant, you may want to consider promoting a special Valentine’s Day discount on social media. This will help spread the word about your discount for the holiday and encourage consumers to spend their holiday at your restaurant.
If you are having trouble relating your company to Valentine’s day, create a “Happy Valentine’s Day!” social media post to share on February 14. Update your Facebook and/or Twitter cover photo to an image related to the holiday.
Ask consumers about their favorite valentine’s day experience, or their worst! You can even offer a prize of a gift card to the participant with the best story.
Email Marketing Campaign
An email marketing campaign can also be created for Valentine’s day. The general layout of the email can be consistent with the branding of a normal email sent out by your company, but it should include Valentine’s day branding as well. For example, use your company’s standard logo while incorporating candy hearts as buttons or the border. The Valentine’s day-related elements will make the email unique while catching the consumers attention.
Creating a cohesive valentine’s day campaign including social media and email marketing is the best plan for any company because you reach a greater audience on several different platforms. Building a consistent presence with these Valentine’s Day marketing ideas through all your platforms will further your campaign’s effectiveness and will build credibility for your brand in the eyes of your target audience.
Visit www.theperfectsix.com for more marketing ideas, tips and tricks.
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Source: The Huffington Pos
Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.
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