Think of LinkedIn as your professional self. It’s the suit-and-tie wearing, hand-shaking side of your personality, as opposed to the yoga pants, hugging community you interact with on Facebook, or the high-five-and-move-on group of quipsters you tweet with on Twitter. LinkedIn is an important community of people you work with, want to work with, or wish to do business with, and they are focused on all things professional.
There are some really great ways to use LinkedIn to market your business. But there is an equally important list of “What Not To Do” on LinkedIn that is pretty important to know:
There are a plethora of great marketing tools available on LinkedIn, and in future blogs we will discuss them in further detail. But in the immediate future, carefully manage your LinkedIn business usage to avoid an embarrassing situation for your brand. Read more about LinkedIn mistakes businesses make in this article on Business News Daily.
Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.
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