It often strikes us odd that many really good companies who are doing a great job creating quality products, managing their business, keeping their customers happy, and staying ahead of technology fall prey to repetitive marketing. They do exactly the same things year in and year out because it has always worked. They focus on their product and what they produce, their current customers, and the way they have always spoken to them. They’ve seen success. It’s been effective. It’s comfortable. They’re afraid to break the mold and too busy to think of alternatives.
Today’s marketing landscape is ever-changing. The rapid pace of life requires us to think on our toes and find prospects where they are consuming media, whether it’s print, digital, social, or mobile. Doing the same things you’ve always done may help you continue the conversation with existing customers, but will it ever help you find a new pool of consumers? As Stuart Britt suggests, it’s just like winking at that girl in the dark. If she never sees, did it really happen? Is it worth your time and investment?
Catching the attention of new customers involves stepping outside your traditional marketing box. Companies must shake up their marketing mix and step into new streams to cultivate new consumers. You don’t have to abandon the old, but it’s vital that you also get in step with the new to keep your business moving forward. Just because you’ve built it, they may not necessarily come. You have to help them find it.
At Perfect Six we understand modern marketing architecture, and look at your marketing holistically. We analyze your existing marketing and advertising to find where you may be “winking in the dark”, and help you optimize. Have you been advertising to the same audience for years? Is your SEO really working for you? Is your social media getting any engagement? What social streams are your prospective customers using and what’s the best marketing tool to reach them? We can help you turn on the lights so everyone can see just how great you are.
For more information on PerfectSix Marketing, please visit us at: Perfect Six Marketing
Denise Grothouse is the Founder and President of Perfect Six, a Marketing and Brand Management Firm.
What We Do
Social Media Marketing
We are located in The Lehigh Valley, near Allentown, Bethlehem, Easton and Quakertown and provide services nationwide.
Our marketing offices are open 8am to 6pm daily.
Feel free to call us at 484-725-6023 to learn more.
6104 Buckery Road Germansville PA 18053